Best Jewelry Brands to Know in 2025
Shopping for jewelry is always a fun adventure but sifting through the amount of designers on the market can be dizzying. As a jewelry buyer for several decades, I’ve helped launch brands and build out their networks and it’s been such a joy to nurture these designers at any point in their careers and an honor to carry legacy brands on my roster. This guide is an insider’s look at the jewelry brands and designers who are having a moment right now. Whether it's a new, modern brand on the rise or a heritage brand that having a renaissance, we have so many niche brands who seem to be seen on everyone, everywhere.
What Makes a Great Jewelry Brand
In looking for the next acquisition to a jewelry collection, hype only goes so far. Craftsmanship and a strong artistic point of view is what stands the test of time in a great piece. A brand will forever be celebrated for including special details like an intricate setting or a high-skilled technique like enamel or marquetry make a piece more memorable than which celebrity may have it on today.
Iconic Luxury Jewelry Brands
Legacy jewelry houses are classic for a reason, they have built a reputation of excellence and luxury for decades and signed pieces from these brands hold their value. We carry a curated selection of vintage pieces from brands like Tiffany & Co, Van Cleef & Arpels and Bulgari that some of our most seasoned collectors still find something new from. We also love carrying newer designs from classic designers like Sidney Garber and Renato Cipullo who have created some truly iconic pieces. Statement styles in gold are trending right now, which has a lot to do with everyone’s craving for something super classic to build upon a timeless wardrobe. You simply cannot go wrong with a classic investment piece from one of these brands, especially a vintage style that is harder to find. It will pretty much always hold its value.
Contemporary Fine Jewelry Brands
Great day-to-day jewelry also doesn’t have to be super expensive. For a shopper who is looking for a new contemporary brand to bring into their go-to jewelry roster, Broken English carries great pieces that check the box of novelty but are also made really well and have a bit more staying power than some other trendy designers. Ariana Boussard-Reifel’s textural metal pieces are truly works of art and Trouver has great styling pieces like colorful enamel huggies and zodiac-themed pieces for a personal touch. And never sleep on Pascale Monvoisin’s simple yet effortlessly French chic pendants and layering necklaces.
Emerging & Niche Designers to Watch
Investing in jewelry is also investing in a designer. To support an emerging brand is being at the beginning of an epic journey and one that brings me and our customers at Broken English such deep satisfaction. And it also means being on top of a trending brand before it gets too hard to come by. We have incredible designers who are doing the coolest pieces you won't see really anywhere else. Selim Mouzannar's works of art fuse history and a personal story with exquisite craftsmanship. Anita Ko is the queen of cool-girl diamonds and makes them feel both effortless and exhilarating. Retrouvai's novelty colors and shapes strike a chord of nostalgia, making them truly irresistible.
How to Choose the Right Jewelry Brand
Getting behind a jewelry brand is a big commitment. It goes beyond just the piece and the discovery is not just shopping, but dipping a toe into the designer’s world. It’s thrilling to anticipate what they’ll make next and how it will fit into your style. This is by far one of my favorite parts about owning Broken English and one that I love sharing with my customers. In telling your story through jewelry, these are the designers who can help you find that voice.
