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Co-founded by husband and wife team Murat and Beth Bugdaycay, Foundrae is unique in the way it designs each collection it produces around a particular tenet the wearer wants to embody. Inspired by the traditional use of jewelry as a mode of a spiritual manifestation—like saint’s medals, mandalas, and wishing beads—each piece Foundrae produces evokes the wearer’s power through bold designs and the use of lucky words and symbols.