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Los Angeles native Anita Ko is a fine jewelry designer whose eponymous line has garnered a cult following since its launch in 2006. Ko’s designs are a signature blend of notable everyday motifs and unique modern designs, including the paperclip earring, snake ring, and leaf bracelet.

Since she was 14 years old, Anita Ko has been interested in the fine jewelry industry. After studying at New York University, Anita Ko returned home to the West Coast to embark on the journey of building a fine jewelry business. She set out to fill a rarified void in the market of high-quality, radiant diamond pieces meant to be worn every day. She hit instant success, servicing women looking to incorporate diamond jewelry into their everyday wardrobes.

Anita Ko takes great pride in working with local master craftsmen in Downtown LA and ensures that every stone is ethically sourced. Her decision to keep production in Los Angeles pays homage to her upbringing in the Pacific Palisades and the deep inspiration she has drawn from the city. “I have a clear idea of what my aesthetic is, and I was lucky enough to grow up in Los Angeles and be influenced when driving on Sunset and Doheny and seeing the punk rockers to seeing the rich ladies at the Polo Lounge,” Ko says.

Anita Ko is also deeply inspired by the woman she designs for and is a champion of authentic, personal style. She encourages her clients to style the jewelry in a way that feels unique to them and is expressive of their individuality. Whether your vibe is that of an ultra-feminine minimalist or an edgier, maximalist esthetic, Anita Ko’s collection has something for every woman. It’s safe to say that Ko is the mixmaster, blending timeless elegance with contemporary flair.

Arguably her most signature designs are those that master the art of optical illusion. From the Pink Sapphire Ear Jacket that gives the illusion of a row of sapphires suspended underneath the lobe, to the Yellow Gold Single Lightning Bolt Earring “shooting” through the ear, Anita Ko’s designs are some of the most intriguing in the luxury market today. The organic lines of the Diamond Twisted Hoop Earrings and the Crescent Diamond Necklace evokes a soft, fluid attitude. In recent years, Anita Ko explored the use of colored gemstones into her designs, including rubies, blue sapphires, and tsavorite. Her paperclip earring was reissued with brightly colored gemstones, which continues to be one of her best selling styles.

Notable publications, including Vogue, Elle, and Vanity Fair, have featured the designer throughout her career. Additionally, a deep roster of celebrity heavyweights has adorned Ko’s designs both on and off the red carpet. Anita Ko includes Amber Valletta, Rosie Huntington-Whiteley, Jennifer Lawrence, and Victoria Beckham, among fans of her work.