SETHI COUTURE

"We want to celebrate and enjoy pieces, not just take them out of the jewelry box for a special occasion."

Founded by sisters Pratima and Prerna Sethi, who was inspired to create their San Francisco-based brand by their parents’ collection of rare natural colored and old-world diamonds, Sethi Couture is dedicated to creating heirloom pieces for the modern woman. Their work is arrestingly simple, showcasing the natural beauty of diamonds with serenity and grace, creating easy to wear moments of elevated luxury for the everyday.