Shop our collection from designer Sethi Couture. Our curated collections feature only the best in fine jewelry and luxury decor for the modern woman. Explore an assortment of antique, vintage, and contemporary designs that are the epitome of timeless style and laid-back luxury. Founded by sisters Pratima and Prerna Sethi, who was inspired to create their San Francisco-based brand by their parents’ collection of rare natural colored and old-world diamonds, Sethi Couture is dedicated to creating heirloom pieces for the modern woman. Their work is arrestingly simple, showcasing the natural beauty of diamonds with serenity and grace, creating easy to wear moments of elevated luxury for the everyday.