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Los Angeles native Anita Ko is a fine jewelry designer whose eponymous collections have garnered a cult following since 2006. Ko’s designs are a signature blend of notable everyday motifs and unique modern designs, including the paperclip earrings, snake ring, and leaf bracelet.

Since she was 14 years old, Anita Ko has been interested in the fine jewelry industry. After studying at New York University, Anita Ko returned home to the West Coast to embark on the journey of building a fine jewelry brand. She set out to fill a rarified void in the market of high-quality, radiant diamond pieces meant to be worn every day. Ko hit instant success, servicing women looking to incorporate diamond jewelry as accessories into their everyday wardrobes.

Anita Ko takes great pride in working with local master artisans in Downtown LA and ensures that every stone is ethically sourced. Her decision to keep her jewelry production in Los Angeles pays homage to her upbringing in the Pacific Palisades and the deep inspiration from the city. “I have a clear idea of what my aesthetic is, and I was lucky enough to grow up in Los Angeles and be influenced when driving on Sunset and Doheny, and seeing everyone from the punk rockers to the rich ladies at the Polo Lounge,” Ko says.

Anita Ko is also deeply inspired by the woman she designs for and is a champion of authentic, personal style. She encourages her clients to style their fine jewelry, which feels unique to them and expresses their individuality. Whether your vibe is that of an ultra-feminine minimalist or an edgier, maximalist esthetic, Anita Ko’s collection has something for every woman. It’s safe to say that Ko is the mixmaster, blending timeless elegance with contemporary flair.

Arguably her most signature designs are those that master the art of optical illusion. Ko’s Pink Sapphire Ear Jacket in Rose Gold gives the illusion of a row of sapphires suspended underneath the lobe, while the Yellow Gold Single Lightning Bolt Earring appears to “shoot” through the ear. This aspect of Anita Ko’s designs is what makes them some of the most intriguing in the fine jewelry market today. The organic lines of the Diamond Twisted Hoop Earrings and the Crescent Diamond Necklace evoke a soft, fluid attitude. In recent years, Anita Ko has explored the use of colored gemstones in her designs, including rubies, blue sapphires, and tsavorite and diamonds. Ko’s diamond paperclip earrings were reissued with brightly colored gemstones and continue to be one of her best selling styles.

Notable publications, including Vogue, Elle, and Vanity Fair, have featured Anita throughout her career. Additionally, a deep roster of celebrity heavyweights has worn Ko’s jewelry both on and off the red carpet. Anita Ko includes Amber Valletta, Rosie Huntington-Whiteley, Jennifer Lawrence, and Victoria Beckham among fans of her work.